Best whole life insurance companies of 2025
Our team reviewed dozens of providers to identify the best whole life insurance companies for long-term value, financial stability, and customer satisfaction. These picks are based on 2025 data, including:
A.M. Best financial strength ratings
Dividend-paying history
Policy customization (riders, payment structure, flexibility)
Availability through Policygenius
Sample pricing and product performance
Our 5 top picks for 2025
Company | Financial Strength | Dividend History | Available Through PolicyGenius | Best For |
MassMutual | A++ (Superior) | Consistent since 1869 | ✓ | Overall value |
Guardian | A++ (Superior) | Strong annual payouts | ✓ | Customization |
Northwestern Mutual | A++ (Superior) | Top dividends, exclusive network | ✗ | Long-term performance |
Penn Mutual | A+ (Superior) | Strong early growth potential | ✓ | Early cash value |
New York Life | A++ (Superior) | Steady growth and brand trust | ✗ | Financial strength |
How much does whole life insurance cost?
Age | Coverage | Monthly Premium |
35 | $500,000 | $385–$455 |
50 | $500,000 | $785–$925 |
60 | $250,000 | $625–$730 |
Rates shown are based on male non-smokers in good health. Sample data from Policygenius internal quote engine, 2025.
These premiums reflect the stability and guarantees built into whole life insurance. Unlike term policies, which expire after a set period, whole life provides lifelong coverage and a built-in savings component — making it a unique long-term financial tool.
Disclosure: Policygenius content follows strict editorial standards and may include references to products from partner insurers. We may earn commissions when you buy through our platform, but our recommendations are always based on editorial analysis.
What makes a great whole life insurance company?
The best whole life providers offer:
Long-term dividend performance High financial strength ratings
Flexible payment schedules (e.g., 10-pay, paid-up at 65)
Living benefits, such as accelerated death benefits for terminal illness or chronic care
Optional riders like waiver of premium or guaranteed insurability
Competitive cash value growth
These features can add flexibility and long-term value to your policy — especially as your financial goals and life circumstances change.
Why compare whole life insurers before buying
Whole life is expensive — you’re committing for decades. Comparing insurers ensures you:
Get strong guaranteed returns and dividend potential
Understand policy flexibility (riders, loans, payment terms)
Choose a provider aligned with your long-term goals
Using an independent broker like Policygenius lets you evaluate top-rated options side by side. Independent brokers can also explain the fine print, such as policy fees, surrender charges, or dividend projections. This guidance is especially valuable when comparing illustrations or navigating insurer-specific product language.
Bottom line
Whole life insurance offers stability, cash value growth, and lifetime coverage — but not all policies are created equal. The companies above represent the best of 2025 based on financials, flexibility, and real-world value.
If you're considering a whole life policy, compare quotes and features carefully. A Policygenius expert can walk you through options that fit your budget and goals.
As the insurance landscape evolves with new products and digital tools, staying informed about changes in dividend performance, policy design, and insurer ratings can help you make smarter decisions over time.
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Methodology: Policygenius reviewed dozens of life insurance providers using 2025 data from independent financial rating agencies, dividend announcements, and internal quote engines. Rankings were based on a combination of A.M. Best financial strength scores, dividend-paying history, policy flexibility, and availability through Policygenius. Rate data was compiled from sample quotes for healthy nonsmokers across different age groups.
References
A.M. Best Company Ratings, 2025
National Association of Insurance Commissioners (NAIC)
Policygenius Internal Data, 2025
Company dividend announcements and financial statements
